HEBREW Design
Hebrew design is my way to infuse soul into a product. Bringing a thoughtful Jewish consciousness to my work, I mix text sources with contemporary design to add new and significant layers of meaning to an object. The richness of our textual heritage inspires my deep reflection on the design process and its possibilities.
PRODUCT Design
Design is able to make a product shine, increasing its chances of succeeding on the market. My philosophy of product design is that an object should be photogenic and its essence able to be captured in one image. A client in-store or online has a few moments to make a decision. During those seconds, a customer should be able to get a feel for the product and project themselves using it, without even taking it out of the box. The object should be able to express itself entirely through its packshot online or packaging offline.
Street Intervention
An interaction between us and a facade in a public place. Each design is a way to express an emotion. Steet interventions go beyond traditional techniques to use an industrial design process. This work explores different physicalities and uses the urban landscape as a case study in design.
