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Product design - Ilan Benaym - FUSION Usbepower

FUSION Mini

FUSION Mini is a portable battery with two built-in magnetic cables. One is

used to recharge the battery itself, the second one to charge a device. We designed this object as a new pocket or purse essential, like a lighter or lipstick. In the last ten years, charging has become a vital need that justifies keeping an extra battery pack close. This design offers a small, chic object, easy to hold or store, with built-in cables so you can recharge as necessary and avoid low battery anxiety.

The shape is rounded on both faces to be handled easily and the magnetized cables are fully integrated into the sides. Two rounded corners opposite 90-degree angles create a recognizable graphic identity. The sophisticated finish perfectly complements a high-end smartphone.

Client: Usbepower
Photographer: Aya Wind
Year: 2018

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