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 Product design - Ilan Benaym - HIDE Usbepower

HIDE

Charging devices has become a perpetual action that shapes our days. In 2015, we imagined a new way to carry out this everyday ritual. First, the goal was to hide the inputs as much as possible to create an object that could be left on the walls like any other everyday element in the room. Second, we strove to design an object that would be desirable and unusual. 

HIDE is a perfect square of 8 cm with two outlets and three USB ports. A magnet is placed in the product's center that supports a decorative plate hiding all the plugs.

We put the emphasis on shape, keeping the angles sharp to create a strong graphic identity for the brand's first iconic product.

Client: Usbepower
Photographer: Guillaume Gelley & Morgane Le Gall
Year: 2015

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