ICON
This perfect cube is a smart hub charger and a piece of art enthroned on your desk. Combining two outlets and four USB ports, ICON is the ultimate hub charging station. Developed for high-end hotels and corporate offices, it has become an iconic object from the Usbepower brand.
Client: Usbepower
Photographer: Aya Wind
Year: 2019
Product design - Ilan Benaym - ICON Usbepower
Product design - Ilan Benaym - ICON Usbepower
Asking for a perfect cube in the plastic industry is an obstacle. We kept this in mind during the development process, designing a new production standard to avoid all the demolding angles. Thanks to its extraordinary industrial process, ICON is a perfect 8 x 8 x 8 cm cube.
Steve Jobs did it in 1988 with The NeXTCube, designed by Hartmut Esslinger with FROGDESIGN. This has since been a model to obtain the best finishing details.
