MEDIPOP
During the first waves of COVID-19, we had to reinvent our ways of producing and distributing new products. The face mask was a rare item in the early days of the pandemic. As a design and manufacturing company we had good connections to provide selected customers a range of colorful and high-end masks. With worldwide distribution, we were present in all the major department stores, providing the best quality during the early period of shortage.
Client: Medipop
Photographer: Medipop wholesalers
Year: 2020
Our intial focus was on packaging: how to keep the protective colored masks sterile but also give them a desirable image, worthy of high-end retailers. We kept it simple and clean, with a transparent window to show the real quality and color of the product.
After a year of the pandemic and our new normal, Medipop's U.S. wholesaler wanted to propose to its market a specific protective mask for the 2021 U.S. election. We had the chance to promote the new collection with some major celebrities that adopted our mask, like Julia Roberts and Rebel Wilson.