Product design
As lead designer at Usbepower since 2015, I have created a range of design products from electronic charging devices to medical accessories, partnering with high-end gift, hotel, and fashion brands. I shepherd our unique products from idea to mass-market distribution. I have collaborated with concept and department stores including colette Paris, Saint Laurent, Selfridges, Nordstrom, Printemps, Bon Marché, and MOMA.
My philosophy of product design is that an object should be photogenic, its essence able to be captured in one image. A client in-store or online has a few moments to make a decision. During those seconds, a customer should be able to get a feel for the product and imagine themselves using it, without even taking it out of the box. The object should be able to express itself entirely through its packshot online or packaging offline.
